It’s all about the “context”

By Kelly Maher

Context is critical in this video and blogging business. When an outlet, even a blog, posts a video/audio/quote and with more context the meaning could be interpreted differently, damage is done. The brand of the organization who posted it, the people behind it, the readers/watchers and the subject of the piece are all harmed in these situations. So I, and everyone at Revealing Politics, takes the accusation of “out of context” very seriously.

In the wake of the Rep. Joe Salazar’s controversial comments that The Denver Post’s Lynn Bartels characterized as having “gone viral” Denver’s political reporters were on the hunt for comment from Salazar and Democratic House Leadership. The aforementioned Bartels, 9 News’ Kyle Clark, and Fox 31 News’ Eli Stokols were tweeting responses and quotes at similar times. Initially, Salazar came out with a written apology:

“I’m sorry if I offended anyone. That was absolutely not my intention,” he wrote to several outlets.

Anyone who’s been in a relationship with another human in their life knows the difference between “I’m sorry that you’re upset” and “I’m sorry that I said that totally insane and ridiculous thing.” Unfortunately, Salazar’s initial apology leans toward the former.

Late Tuesday night the Speaker of the House, Mark Ferrandino, weighed in for comment and according to Stokols:

“Speaker Mark Ferrandino has said that he’s glad Salazar has apologized and also that Republicans are purposefully taking his comments out of context.”

And again to Bartels at The Denver Post:

“Whatever his words may have been and however much those words are being taken out of context, he did the right thing to take responsibility,” Ferrandino said.”

Despite several attempts from our friend, Aaron Gardner, at RedState to get an answer to WHAT exactly Speaker Ferrandino meant by “out of context” and my repeated tweets to him asking for clarification, Ferrandino hasn’t responded. So today we are including a long format version of the Salazar video to prove that regardless of how long you allow the video to play, the comments, and the meaning, are the same.