Santa Doesn’t Do Poor Countries

By Breeanne Howe

The United Nations Children’s Fund (UNICEF) has a new ad out for the Christmas season that has an…. interesting perspective on Santa Claus.  According to UNICEF, Santa isn’t impressed by gifts that have practical value.  If children are in need of something other than toys, Santa has no interest. In his words, he doesn’t “do poor countries.”  The commercial is the first in the traditional war on Christmas and has the honor of potentially being the first ever in a war on Santa himself.  Not only does it come as surprise that a charity feels the need to compete with and vilify Santa, but it must be shocking to the charities, such as Samaritan’s Purse, who spend months bringing the joy of Santa to children across the world in impoverished nations.

UNICEF is headquartered in New York City and is funded by countries around the world. It is considered an inter-governmental organization who must answer to the governments that provide funding. For 2013, UNICEF is hoping for $132 million from the US government. We wonder how the our government feels about UNICEF’s dark portrayal of Santa Claus and if Americans are okay with their money paying for this kind of advertising. For a charity that traditionally uses the money people donate to do a lot of good around the world, we also have to wonder what led them think devisive Christmas advertising would help them further their cause.